Walking into the general assembly plant of Shaanxi Automobile Group, workers in work clothes carry out assembly work beside different colors and models such as red, green and yellow. A heavy truck, from parts to the vehicle needs to go through more than 80 processes, will be completed in this assembly workshop, and these different heavy trucks, in addition to the domestic market, will also be exported to overseas. Shaanxi Auto is one of the earliest Chinese heavy truck enterprises to go abroad and enter the world. In Tajikistan, one out of every two Chinese heavy trucks comes from Shaanxi Auto Group. The proposal of “Belt and Road” has made Shaanxi Auto heavy truck have higher and higher visibility and recognition in the world. In the five Central Asian countries, Shaanxi Auto’s market share in China’s heavy truck brands exceeds 40%, ranking the first among China’s heavy truck brands.
The biggest characteristic of Shaanxi Auto Group’s export is that our products for each country are customized, because the needs of each country are different. Kazakhstan, for example, has a relatively large land area, so it needs to use tractors to pull long-distance logistics, and like our van truck, it is the star product of Uzbekistan. For Tajikistan, they have more mechanical and electrical projects there, so the demand for our dump trucks is large. Shaanxi Auto Auto has accumulated more than 5,000 vehicles in the Tajik market, with a market share of more than 60%, ranking first among heavy truck brands in China.
In recent years, Shaanxi Auto has seized the opportunities of the international market, implemented the product strategy of “one country, one car” according to different countries, different customer needs and different transportation environment, tailored the overall vehicle solution for customers, grabbed the overseas market share of Europe, America, Japan and South Korea, and enhanced the influence of China’s heavy truck brand.
At present, Shaanxi Auto has a perfect international marketing network and a standardized global service system overseas, and the marketing network covers Africa, Southeast Asia, Central Asia, West Asia, Latin America, Eastern Europe and other regions. At the same time, Shaanxi Automobile Group has built local chemical plants in 15 “Belt and Road” countries, including Algeria, Kenya and Nigeria. It has 42 overseas marketing areas, more than 190 first-level dealers, 38 accessories center warehouse, 97 overseas accessories franchise stores, more than 240 overseas service outlets, the products are exported to more than 130 countries and regions, and the export volume keeps the forefront of the industry. Among them, Shaanxi Auto heavy truck overseas brand SHACMAN (Sand Kerman) heavy truck has been sold to more than 140 countries and regions around the world, the overseas market ownership of more than 230,000 vehicles, Shaanxi Auto heavy truck export volume and export volume firmly in the forefront of the domestic industry.
Post time: Mar-20-2024
