Shacman Achieves Remarkable Export Results in First Two Quarters, Continuously Expanding Overseas Markets

​In the increasingly fierce competition of the global commercial vehicle market, Shacman has achieved remarkable results in the field of exported trucks relying on its excellent product performance and precise market strategies. In the first two quarters of this year, Shacman’s export business showed a strong growth momentum, adding a brilliant touch to Chinese commercial vehicles’ march towards the world stage.​

According to Shacman’s official statistics, in the first half of this year, the number of various types of trucks exported by Shacman has achieved a substantial growth, with the export volume reaching 18,500 units, a year-on-year growth rate as high as 32.6%. This significant growth not only reflects the increasing popularity of Shacman’s products in the international market but also indicates that Shacman’s international strategic layout is steadily advancing and reaping fruits.​

From the perspective of regional distribution, Shacman trucks have performed particularly prominently in countries along the “Belt and Road” and emerging markets. Focusing on the opportunities brought by the “Belt and Road” initiative, Shacman has implemented a precise “one country, one vehicle” marketing strategy. It has carried out customized research, development and optimization of products according to the geographical environment, regulatory policies, customer needs, etc. of different countries and regions. In West Asia, where the local logistics and transportation demand is strong and the road conditions are complex, the models tailored by Shacman for this region, which have high load-bearing capacity, excellent reliability and economy, have successfully won the favor of local large logistics enterprises, and the order volume has continued to increase. In the Gulf region, with its excellent vehicle safety performance and design adapted to high-temperature environments, many models of Shacman have successfully received orders, further consolidating its market position in the region and accelerating the process of international layout.​

In terms of product types, Shacman‘s dump trucks, tractors, special vehicles and other categories have all shined in overseas markets. Taking special vehicles as an example, Shaanxi Tongli, a subsidiary of Shacman specializing in the production of special vehicles, achieved a 2.4-fold growth in special vehicle export business in the first half of this year through technological innovation, resource integration and precise layout, creating core product competitive advantages. From January to June, it exported a total of 269 various special vehicles. Its all-wheel-drive desert vehicles, all-wheel-drive mining trucks, large-piece tractors, etc. have achieved new breakthroughs in the international market, and all-wheel-drive desert vehicles have been delivered to customers in the Middle East and Southeast Asia in batches for many times.​

In addition to the advantages of the products themselves, Shacman’s perfect overseas service system has also provided a strong guarantee for the growth of export business. At present, Shacman has laid out in more than 140 countries around the world, set up 40 overseas offices, and achieved full coverage of sales, service and parts outlets, ensuring that customers can get timely and efficient service support in the process of using Shacman products, which has greatly improved customer satisfaction and brand loyalty.​

In March this year, Shacman’s F3000 super tractor was delivered to North African customers. This batch of products was provided by Shacman’s team after optimization in terms of product load-bearing capacity, reliability, economy and safety according to the local complex operating conditions. In recent years, in the face of the diversity of overseas markets, Shacman’s team has continuously optimized the “one country, one vehicle” plan, deeply explored the segmented markets, continuously built product competitive advantages, and at the same time further exerted the advantages of overseas after-sales service, winning the recognition of new and old customers in major global markets such as Africa, Asia and the Americas.​

Looking forward to the future, with the gradual recovery of the global economy and the continuous advancement of infrastructure construction, the demand for commercial vehicles in the international market is expected to further grow. Shacman will continue to increase R&D investment, launch more new products adapted to the needs of different markets, and at the same time continuously improve the overseas marketing and service network, enhance the international influence of the brand, continue to write a brilliant chapter in the global commercial vehicle market, and contribute more to the export of China’s automobile industry.​