SHACMAN and Hande Achieve 12% Surge in Brand Value, Setting New Benchmarks in the Industry

On June 18th, the 22nd World Brand Conference, hosted by the World Brand Lab, was grandly held in Beijing. This highly anticipated industry event attracted widespread attention, and the release of the “China’s 500 Most Valuable Brands” list for 2025 became the focal point of interest across various sectors. In this authoritative ranking, SHACMAN Holdings, a leading enterprise in China’s commercial vehicle industry, stood out prominently. The SHACMAN brand secured its 19th consecutive year of honorary inclusion with a brand value of 56.869 billion yuan, while its subsidiary, Hande Axle, made a strong reappearance on the list with a brand value of 17.837 billion yuan. Most notably, both brands achieved a remarkable 12% leap in value, vividly demonstrating the robust development momentum and profound brand potential of China’s leading commercial vehicle and auto parts enterprises.​

As a pillar of China’s automotive industry, SHACMAN Holdings has always regarded customer needs as the core driving force for its development. Over the years, the company has taken innovation – driven development as its engine, continuously increasing R & D investment and enhancing product quality. While strengthening its traditional brand matrix, including “SHACMAN”, “Hande”, “Tianxingjian”, “SHACMAN”, “Yanan”, “Delong”, “Zhiyun”, “Zhide”, and others, SHACMAN has actively adapted to industry trends. With a forward – looking strategic vision, the company has been constantly unleashing innovation vitality. In recent years, the “Tianyan” technology brand launched by SHACMAN focuses on cutting – edge technologies, bringing technological innovations to the commercial vehicle industry. Frontier product brands such as New Energy 2.0 and Head – Trailer Integration 3.0, with their advanced technologies and excellent performance, are leading the industry trend, providing customers with more efficient, environmentally friendly, and intelligent transportation solutions.​

In terms of brand building, SHACMAN Holdings not only focuses on product innovation but also attaches great importance to the creation of cultural brands. The company has meticulously constructed a four – part cultural brand system, namely “High – Quality SHACMAN”, “Wealth – generating SHACMAN”, “Humanistic SHACMAN”, and “Caring SHACMAN”, deeply integrating the core value concept of “good products, good users, and good profitability”. Through a series of cultural activities and brand storytelling, SHACMAN has established itself as a value benchmark for brand communication in the commercial vehicle industry. The “SHACMAN” brand now represents not only high – quality products but also profound cultural connotations and corporate social responsibilities.​

Looking ahead, SHACMAN Holdings will promote the national brand – strengthening strategy from a higher perspective. The company will continue to explore new paths and platforms for brand building, adhere to the development philosophy of “political guidance, innovation – driven development, moral education, and brand empowerment”, and accelerate the transformation from “Made in China” to “Branded in China”. Relevant responsible persons of SHACMAN Holdings stated that in the future, the company will continue to leverage its advantages, continuously enhance brand competitiveness, and contribute more “SHACMAN power” to the global presence of Chinese commercial vehicle brands and the enhancement of the international influence of Chinese brands.​