Debut at the Grand Event: Making a Mark in 2023
April 2023 marked SHACMAN’s first significant step into the global market at the 133rd Canton Fair. SHACMAN Commercial Vehicles made its maiden appearance in the “New Energy and Intelligent Connected Vehicles” exhibition area, showcasing pure electric trucks alongside four product series—ZENITH, LOGISTICS, BUILD, and URBAN. These models, designed to adapt to diverse working conditions, quickly drew the attention of global buyers.
Meanwhile, SHACMAN Heavy Duty Trucks displayed the H3000S Dump Truck and X5000 Tractor Truck (in eye-catching yellow and red) in the outdoor exhibition area. Inside, engine components and truck parts were also on display, fully demonstrating the strength of “Shaanxi Manufacturing.” Within just two days of the fair’s opening, nearly 200 business clients engaged in intentional communications, and some even placed on-site orders—laying a solid foundation for SHACMAN’s journey at the Canton Fair.
Steady Progress: On-Site Orders Reach New Highs in 2024
At the 134th Canton Fair, SHACMAN achieved leapfrog growth in exhibition results. Over four exhibition days, its booth received approximately 800 client inquiries, with a continuous upsurge in on-site orders. The star models this time—the “Zenith” Long-Headed Tractor Truck and i9 New Energy Light Truck—perfectly aligned with the global market’s demand for efficient and eco-friendly transportation, gaining popularity among buyers from Southeast Asia, the Middle East, and beyond.
Shortly after the fair concluded, many newly signed clients visited SHACMAN’s headquarters to deepen cooperation, turning initial intentions at the Canton Fair into long-term partnerships. Among the models, the L3000 Water Sprinkler Truck stood out as one of the top-selling products with the most on-site orders, thanks to its adaptability to municipal engineering needs—highlighting SHACMAN’s capability to tailor products to local requirements.
Tech Empowerment: Covering Both Offline and Online Scenarios
SHACMAN’s strategy at the Canton Fair has long transcended offline boundaries. As early as the 127th “Cloud Canton Fair” in 2020 (during the pandemic), the brand innovatively used VR technology to showcase 20 product models. Its online vehicle inspection feature broke through time and geographical limitations, enabling efficient order signing even amid travel restrictions.
This digital experience continued to support subsequent exhibitions, forming a dual-track model of “offline physical experience + online in-depth communication.” As Zheng Hui, Marketing Director of SHACMAN Heavy Duty Trucks, noted: “The Canton Fair allows clients from over 100 countries and regions to experience our product strength firsthand, and our 300+ overseas service outlets serve as a solid backup for converting inquiries into orders.”
Latest Participation: Joining the 138th Canton Fair
Currently, SHACMAN is actively participating in the 138th Canton Fair, further expanding its global presence at this prestigious trade platform. The brand has set up its exhibition booth at the Vehicle Outdoor Open Area 13.0A01-08, where visitors can explore its latest commercial vehicle models and engage with the SHACMAN team for in-depth discussions on product customization, cooperation opportunities, and after-sales support.
For clients who wish to connect with SHACMAN before or during the fair, the dedicated contact channels are available:
- Email: sxjxshenweisong@chinatruck.com.cn
- Phone: +86 177 8253 8960
This participation not only continues SHACMAN’s legacy of showcasing cutting-edge Chinese commercial vehicle technology at the Canton Fair but also provides a direct bridge for global buyers to access high-quality, tailored transportation solutions.
From its debut to becoming an “on-site order generator,” SHACMAN has consistently leveraged the Canton Fair platform to convey the technical strength of Chinese commercial vehicles. Every on-site order is a testament to the global market’s recognition of SHACMAN’s quality, and its ongoing presence at the 138th Canton Fair is set to write a new chapter of international cooperation.
Post time: Oct-16-2025
