Global heavy-duty truck markets are experiencing profound transformation. Fluctuating fuel prices, tightening emission regulations and rising demand for low-carbon transport solutions push fleets and distributors to seek reliable long-term partners rather than simple vehicle suppliers. Many overseas dealers now expect full package support including localized manufacturing, spare parts networks, financing and aftersales training, instead of only heavy truck products. Against this backdrop, SHACMAN held its 2026 Worldwide Partnership Conference and GlobeFest exhibition at Xi’an International Convention & Exhibition Center under the theme “Next Move, Next Horizon”.
More than 1,800 participants from nearly 100 countries and regions attended the two-day event, including overseas distributors, key fleet customers, finance representatives and upstream component suppliers.
The conference agenda covered keynote speeches, new product launches, industrial chain release, on-site vehicle handover, strategic signing ceremonies, factory tours and partner award celebrations. In his keynote speech, Liu Yi, Chairman of Shaanxi Automobile Holding Group, analysed global commercial vehicle industry reshaping, power technology upgrades and shifting customer value demands.
SHACMAN’s Three Core Strategies:
Internationalization-driven growth, new energy leadership and deepened localisation, together with the brand’s 2030 international market targets.
Parallel to the main conference, the GlobeFest exhibition showcased SHACMAN’s latest product portfolio across 13 themed zones. New models X6000S and X5000S made their global debut, alongside newly released PowerCore powertrain brand and SHACMAN TRANSPROTᵉ full-lifecycle new energy transport solution.
Multiple cooperation agreements were signed on site, covering vehicle supply, local knocked-down assembly, afterservice network construction and green transport projects. Up to now, SHACMAN vehicles have been exported to more than 160 countries and territories, with overseas sales achieving strong year-on-year growth in the first three quarters of 2026.
SHACMAN emphasized that global expansion cannot be achieved alone. The brand will continue to unify its overseas SHACMAN identity, expand regional spare parts hubs and deliver TCO-focused full-lifecycle services for partners and end users. Localized production, technical training and customized vehicle configurations will remain core pillars to help distributors tackle regional market challenges in Africa, Central Asia, Latin America and Southeast Asia.
Q&A
What are the core strategies announced at SHACMAN 2026 Global Partnership Conference?
SHACMAN defined three strategic directions: internationalization as primary growth driver, leading position in new energy commercial vehicles, and deeper market localization. The brand also released clear international business targets for 2030 to guide global partner cooperation.
What new products and solutions were premiered during the GlobeFest exhibition?
The event launched X6000S and X5000S heavy-duty truck models, the PowerCore powertrain brand, and the SHACMAN TRANSPROTᵉ full-lifecycle new energy transportation solution. Both fuel and new-energy vehicles were displayed to match diversified global application demands.
What kind of support will SHACMAN offer its overseas partners in the next phase?
SHACMAN plans to strengthen localized KD assembly, build more regional spare parts warehouses, provide systematic technician training and flexible financial cooperation options. The brand will keep optimising total cost of ownership for fleets and expand aftersales coverage across emerging markets.
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Post time: Oct-16-2026
